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Empty conference room with vacant chairs and warm light, representing the members not in the room at an association event.
Who Is Not in the Room That Should Be? The Question Every Association Should Be Asking 2030 workforce association strategy generational transition member retention two-horizon framework

Quick answer:
The members an association is missing, the ones who cannot attend in person, are often its biggest untapped source of growth. Associatio...

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Author

Jennifer Kingen Kush

Founder & Strategist

Founder of Kingen Kush Solutions. Jennifer helps association leaders get ready for 2030, when Gen Z and Millennials become most of the workforce.

25+ years inside the association and business events world, from destination marketing to leading PCMA's Digital Experience Institute.

Resilient now.
Relevant by 2030.

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