By 2030, 74% of the global workforce will be Gen Z and Millennials.
Most associations aren't ready.
Kingen Kush Solutions helps association executive teams stay steady amid today's pressures and prepare for the workforce arriving by 2030.
Resilient now. Relevant by 2030.
Resilient Now
Relevant by 2030
Get the Score
Who is NOT in the Room?
Gen Z and Millennials are 36% of association memberships today.
By 2030, they will be 74% of the global workforce.
The members you are missing are not rejecting community. They are rejecting formats built for someone else.
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The gap is already here. Gen Z and Millennials are 36% of your membership today. By 2030, they are the workforce you need to reach.
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One flagship event carries too much risk. Associations depending on a single annual conference face growing volatility.
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Boards want a number, not a feeling. Leadership teams need a shared, honest picture of where they stand, not a vague worry.
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The associations ahead are working both horizons. Steadying pressure today, while redesigning for who's arriving by 2030.
Start by asking the question, honestly, in your next leadership meeting: who is not in the room that should be?
See Where You Stand >I have sat in your seat.
Leading strategy when today's pressures and tomorrow's shift hit
at the same time, and the path forward isn't always clear.
That's why I've made it my mission to be the guide I wish I had, helping association
leadership teams get resilient now and ready for what's coming by 2030.
Over 25+ years inside membership organizations, including as
a vice president at PCMA, leading the Digital Experience Institute.
More than $1M in event-driven ROI for PCMA, record attendance, 96+ NPS,
positive results across organizations like AES, NECA, and AHIMA, etc.
Membership without a pipeline behind it.
Limited resources and budgets
Strategic decision pressure
Feeling overwhelmed, team burnout.
THE FRAMEWORK
The Two-Horizon Framework
Most leadership teams feel forced to choose between today's fires and tomorrow's shift.
This framework works on both at once.
HORIZON 1
Resilient Now
Steady your membership, revenue, and engagement under today's pressures.
HORIZON 2
Relevant by 2030
Redesign how your association welcomes, engages, and keeps the generation that soon will be most of the workforce.
Associations that only work on Horizon 1 stay busy but fall behind.
Associations that only dream about Horizon 2 do not survive long enough to get there. A strategy that never gets used is just a document.
Start Small. Prove it. Own it.
Turn the framework into work your team actually does.
01.
See where you stand
The free Generational Readiness Scorecard takes about eight minutes.
02.
Get your priority map.
A 90-minute Readiness Debrief turns your score into your next three moves.
03.
Run the first pilot.
Small, measured, aligned with your strategy. Your team trained.
What Association Leaders Say
Trusted when the stakes were high
Eileen Murray
Former CEO
American Epilepsy Society
Kingen Kush Solutions provided us with insightful strategic guidance, tech recommendations, high-impact best practices, and hands-on project support and decision tools that led to a successful event that exceeded expectations in nearly every respect.
Most importantly, Jenn and her team truly became full partners with us in this adventure - collaborators, advisors, cheerleaders, lifesavers.
On leading AES's event strategy through COVID
Deborah Sexton
Former President & CEO
PCMA
We could not have accomplished what we did without the LEADERSHIP of Jennifer Kingen Kush. Her steady hand allowed us to take risks AND not only succeed but to learn from all of our efforts at the very early stage of delivering our Virtual Events.
If I were looking for a consultant in this space, she would be the FIRST person I would go for.
On building PCMA's virtual events capability
Featured Case Study: American Epilepsy Society
How AES’s Bold Pivot Led to Record Growth and What to Learn From It
Discover how AES turned a moment of uncertainty into long-term growth and what association leaders can learn about engagement strategy, audience expansion, and sustainable participation.
Trusted by Leading Associations and Global Organizations
For over 25 years, I've partnered with associations, nonprofits, and global organizations
to help them build resilience now and be ready for the workforce arriving by 2030.
The 2030 Shift Is Already Here.
Do you know exactly where
your gaps are?
Most associations are feeling the pressure but do not know exactly where the gaps are. Associations that do not address this now will struggle to retain the next generation of members. The gap only widens.
Take ten minutes. You will finish knowing exactly where your association stands and what to focus on first.
