Cannibalization Is a Myth: Hybrid Doesn’t Hurt In-Person. It Fuels It
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For 15 years, I’ve been helping leaders rethink this exact concern.
“If we invest in digital or hybrid, won’t that hurt our in-person attendance?”
I...
Digital & Hybrid Event Strategy: Growth, Inclusion & Risk Mitigation
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Turning uncertainty into momentum
You want events that grow revenue, widen access, and won’t stall when the world gets unpredictable. That’s what we ...
Author
25+ years inside the association and business events world, from destination marketing to leading PCMA's Digital Experience Institute.
Resilient now.
Relevant by 2030.
