The 2030 Shift Is Already Here.
Do you know exactly where
your gaps are?
Deloitte research shows that nearly 75% of the global workforce will be Millennials and Gen Z in less than four years. The window is closing.
Most associations are feeling the pressure but do not know exactly where the gaps are. Associations that do not address this now will struggle to retain the next generation of members. The gap only widens.
Take ten minutes. You will finish knowing exactly where your association stands and what to focus on first.
No spam. Just practical insights for association leaders.
What Association Leaders Say
Trusted when the stakes were high
Eileen Murray
Former CEO
American Epilepsy Society
Kingen Kush Solutions provided us with insightful strategic guidance, tech recommendations, high-impact best practices, and hands-on project support and decision tools that led to a successful event that exceeded expectations in nearly every respect.
Most importantly, Jenn and her team truly became full partners with us in this adventure - collaborators, advisors, cheerleaders, lifesavers.
On leading AES's event strategy through COVID
Deborah Sexton
Former President & CEO
PCMA
We could not have accomplished what we did without the LEADERSHIP of Jennifer Kingen Kush. Her steady hand allowed us to take risks AND not only succeed but to learn from all of our efforts at the very early stage of delivering our Virtual Events.
If I were looking for a consultant in this space, she would be the FIRST person I would go for.
On building PCMA's virtual events capability ground up
Ask Yourself
Is Your Value Proposition
Future Ready?
Consider whether a younger professional would see immediate, relevant value in joining your association today. If the answer is unclear, that is your starting point.
Do You Know Where Engagement Drops Off?
Look at your participation data with curiosity rather than assumption. Where members stop showing up is often where the most important opportunities are hiding.
Are Your Decisions Driven by Data or Tradition?
The associations growing right now stopped assuming what worked for one generation would work for the next. They asked better questions and acted on the answers.
If any of these gave you pause, you are not alone.
Why I Created This Scorecard
Jennifer Kingen Kush
Strategist & Industry Advisor
Former Head of PCMA’s Digital Experience Institute
From leading PCMA's Digital Experience Institute to advising global associations, I've spent 25+ years helping leadership teams stay resilient through hard moments and grow the pipeline that keeps them relevant for what's next.
The scorecard is the starting point I wish more teams had used sooner.
Get Your Free Generational Readiness Scorecard
Take the free scorecard. You will finish knowing exactly where your association stands and what to focus on first.
No spam. Just practical insights for association leaders.