The 2030 Shift Is Already Here.
Is Your Association Ready for the Next Generation?
By 2030, nearly 75% of the global workforce will be Millennials and Gen Z. Most associations are somewhere in the middle of this transition.
This is a starting point for the conversation your leadership team needs to have.
Take the free Generational Readiness Scorecard and walk away with clarity on where your association stands and what to strengthen first.
Get My Free Scorecard >Trusted by Association Leaders
Association leaders who have made the shift
Eileen Murray
Former CEO
American Epilepsy Society
Kingen Kush Solutions provided us with insightful strategic guidance, tech recommendations, high-impact best practices, and hands-on project support and decision tools that led to a successful event that exceeded expectations in nearly every respect.
Most importantly, Jenn and her team truly became full partners with us in this adventure - collaborators, advisors, cheerleaders, lifesavers.
Deborah Sexton
Former President & CEO
PCMA
We could not have accomplished what we did without the LEADERSHIP of Jennifer Kingen Kush. Her steady hand allowed us to take risks AND not only succeed but to learn from all of our efforts at the very early stage of delivering our Virtual Events.
If I were looking for a consultant in this space, she would be the FIRST person I would go for.
Ask Yourself
Is Your Value Proposition
Future Ready?
Consider whether a younger professional would see immediate, relevant value in joining your association today. If the answer is unclear, that is your starting point.
Do You Know Where Engagement Drops Off?
Look at your participation data with curiosity rather than assumption. Where members stop showing up is often where the most important opportunities are hiding.
Are Your Decisions Driven by Data or Tradition?
The associations growing right now stopped assuming what worked for one generation would work for the next. They asked better questions and acted on the answers.
If any of these gave you pause, you are not alone.
The Generational Readiness Scorecard will show you exactly where to focus first.
Why I Created This Scorecard
Jennifer Kingen Kush
Strategist & Industry Advisor
Former Head of PCMA’s Digital Experience Institute
From leading PCMA's Digital Experience Institute to advising global associations behind the scenes, I've spent 25+ years helping leadership teams navigate generational change and design engagement strategies that actually work.
That's why I created the Generational Readiness Scorecard. It's the starting point I wish more leadership teams had.
This isn't just a tool. It's the beginning of a conversation your association needs to have.
Get the Free Generational Readiness Scorecard
Rate your association across four key areas: Member Understanding, Engagement Model Design, Data and Insight, and Strategic Readiness.
Find your Readiness Zone and walk away with clarity on where your association stands and what to strengthen first.
No spam. Just practical insights for association leaders.
