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 KKS Digital Event Strategy Playbook 

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Board-Ready Metrics: How to Prove the ROI of Digital Events association event planning board-ready event reporting data-driven event planning digital event metrics event engagement metrics hybrid event roi hybrid event strategy nonprofit event roi proving event roi to the board virtual to in-person conversion Nov 10, 2025

Turning results into confidence

You know your digital and hybrid events are delivering value. But when it comes to securing future budget or strategi...

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Author

Jennifer Kingen Kush

Founder & Strategist

Former head of PCMA’s Digital Experience Institute, she helps associations design inclusive, ROI-positive programs—without overwhelm. Explore her quick playbooks, tips, and case studies.

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All Categories association event planning board-ready event reporting data-driven event planning digital event metrics event engagement metrics hybrid event roi hybrid event strategy nonprofit event roi proving event roi to the board virtual to in-person conversion